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Why do brands rely on collaboration with nano influencers?
Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most...
Apealling to customers and similar to their human counterparts, virtual influencers can complement influencer marketing strategies.
Is BeReal the next big social media?
What is BeReal app? BeReal is an emerging photo-based social media that aims to differentiate itself from Instagram and TikTok through the authenticity of its content. Be Real was launched in 2019...
At the end of July, Instagram reversed recent changes to the platform to reduce the video content pushed to users in response to widespread backlash.
Why Influencers are Key to Building a Powerful Online Brand Community
In the era of social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth.
![[Infographic] TikTok for marketers: Learning from consumers](https://www.territory-influence.com/wp-content/uploads/2022/07/Website-BP-Illustration-26-400x250.jpg)
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance...
TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer...
Creating and leveraging a powerful brand community has become a crucial tool for DTC or e-commerce brands to connect with consumers and boost sales.
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand...
Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand.
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD...
Live Shopping in Europe is just starting, offering consumers an authentic, personalized, relevant in real-time experience, and allowing brands to boost sales.