by Barbara MUTANI | Jul 5, 2024 | #Insights, Uncategorized
Digital video consumption has surged to unprecedented levels, driven primarily by creator content. As a result, advertisers are increasingly directing their budgets towards influencer marketing. According to IAB and TalkShop, 44% of marketers plan to increase their...
by Barbara MUTANI | Apr 29, 2024 | #Influencers, #Tips, Uncategorized
Let’s start with a straightforward question: does your brand create content for social media? Probably yes. The posts, stories, and reels published by your brand compete with millions of other content for your audience’s attention. But, in this battle for...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Barbara MUTANI | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Barbara MUTANI | Jan 16, 2024 | #Trends
Today we continue analysing influencer marketing trends for 2024. Last time we talked about fostering brand communities, while today we will look at why cross-platform content has become so important for brand strategy. No longer confined to the boundaries of a...
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