by Barbara MUTANI | Sep 19, 2022 | #Trends
While new social media continue to appear on the market, YouTube is the giant par excellence of the video format. In recent years, TikTok has become its fiercest competition. That is why a year and a half ago the platform introduced YouTube Shorts, a format very...
by Barbara MUTANI | Aug 22, 2022 | #Trends
What is BeReal app? BeReal is an emerging photo-based social media that aims to differentiate itself from Instagram and TikTok through the authenticity of its content. Be Real was launched in 2019 by two French entrepreneurs, Alexis Barreyat and Kévin Perreau. But...
by Barbara MUTANI | Jul 18, 2022 | #Trends
TikTok and Instagram strive to make it easy for creators to work across platforms. The Marketplace is where this happens. If you have already created or participated in a professional influencer marketing campaign you probably already know what we are talking about....
by Barbara MUTANI | Jul 5, 2022 | #Insights
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy. Gen Z (18-24) was born...
by Barbara MUTANI | Jun 20, 2022 | #Trends
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD 417.85 billion over the period 2021-2025, brands everywhere are looking...
Recent Comments