by Barbara MUTANI | May 16, 2023 | #Influencers, #Tips
Everything you need to know about Influencer Generated Content (IGC) Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, a...
by Barbara MUTANI | Apr 25, 2023 | #Tips, Uncategorized
Is your DTC or e-commerce brand striving to create strong and engaged communities in a challenging, demanding and highly competitive market? Consistency is key, but sometimes relying on an experienced partner is the most cost-effective solution. Having one of the...
by Barbara MUTANI | Dec 6, 2022 | #Agency
We are very excited to partner with THE FMCG GUYS to look at relevant social media marketing insights and trends for consumer good brands. Our executive director Rafael Schwarz will be the host of this new weekly video blog and will present the latest insights for...
by Barbara MUTANI | Oct 31, 2022 | #Trends
We are entering the last two months of the year. Those in which we take stock and evaluate the previous months. At the same time, we already cast an eye into the future and peek at the new trends for 2023! We carefully read the latest report by Talkwalker, a leading...
by Barbara MUTANI | Sep 19, 2022 | #Trends
While new social media continue to appear on the market, YouTube is the giant par excellence of the video format. In recent years, TikTok has become its fiercest competition. That is why a year and a half ago the platform introduced YouTube Shorts, a format very...
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