What’s up in the influencer world?
Going Analogue: How Brands Can Tap Into the Offline Trend Without Leaving Social Media
Scrolling less. Living more. Posting about it anyway. From journaling and scrapbooking to film cameras and MP3 players, a new wave of “going analogue” is taking over social media. At first glance,...
How to Build an Authentic Influencer Marketing Campaign
The rise of AI has completely transformed content production. Brands can now generate assets faster than ever, in larger volumes, and at a lower cost. But this shift has created an unexpected side...
Why Your Consumers Are Your Best Influencers
Your Biggest Lovers Are Your Consumers Valentine’s Day is a reminder that the strongest relationships are built on trust, authenticity, and emotional connection. The same is true for brands. While...
Influence in 2026: Why the Rules Are Changing
Influencer marketing isn’t declining. It’s evolving. Over the past few years, the creator economy has grown at an unprecedented pace. But in 2026, the real question is no longer market size; it’s...
Emotional Marketing in Action: Trapa’s Christmas Story
When we think of Christmas, our minds rarely go straight to discounts or marketing campaigns. Instead, we remember the long family meals, our grandmother’s special recipes, the smell of chocolate,...
Word of Mouth Marketing: How to Reach Consumers Tired of Advertising
Word of Mouth Marketing: How to Reach Consumers Tired of Advertising Digital advertising is becoming less effective at reaching audiences.39% of Europeans block ads, and 8 out of 10 refuse to share...
How To Partner with Nano Influencers for Real Brand Results
Who Are Nano-Influencers? Nano influencers are not internet celebrities or professional content creators. They are, first and foremost, passionate consumers, curious shoppers, or simply everyday...
20 Years of Meaningful Conversations: The Story of trnd and the Future of community-driven marketing
From Conversations to Scale – the Story of TERRITORY Influence and the trnd community In 2005, before TikTok, Instagram or Stories even existed – and as users were beginning to tune out traditional...
Hooked on Social, Lost on E-Commerce: How to Keep Shoppers Engaged
Struggling to turn social media engagement into e-commerce sales? Discover why shoppers drop off and how top brands bridge the gap with social-first content, seamless experiences, and trust-building strategies. Read more!
Top 10 International Streamers to Follow in 2025
Discover the top 10 international streamers to follow in 2025! From gaming to esports and entertainment, these influencers dominate Twitch and attract millions of viewers worldwide.
How Can Influencer Marketing Boost Your Event Communication Strategy?
Discover how influencer marketing enhances your event communication: increased visibility, engagement, and measurable impact.
Swipe Right on Love: Influencer Couples that will make you want to fall in love
Valentine’s Day is the perfect time to celebrate love in all its forms, and in today’s digital world, many influencers are offering an intimate look into their relationships through social media. These influencer couples not only share their personal journeys but also provide followers with a glimpse into the real, unfiltered sides of love.
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