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Social Sampling: Revolution in Consumer Product Testing

Social Sampling: Revolution in Consumer Product Testing

by Pamela KESNER | Aug 7, 2023 | #Insights

With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
The Power of Influencer Marketing in the Beauty Industry 

The Power of Influencer Marketing in the Beauty Industry 

by Pamela KESNER | May 29, 2023 | #Trends

In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
The best moments to start a ratings & reviews campaign

The best moments to start a ratings & reviews campaign

by Pamela KESNER | Oct 13, 2022 | #Insights

When is it a good idea to implement ratings & reviews campaign? In just a few years, ratings & reviews have become a reliable source of information that influences consumers’ purchasing decisions. Based on our survey, almost 90% of respondents said they...
Why do brands rely on collaboration with nano influencers?

Why do brands rely on collaboration with nano influencers?

by Pamela KESNER | Sep 1, 2022 | #Influencers, #Insights

Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most common collaborations is with recognisable individuals, star...

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