by Juliette Maumelat | Nov 12, 2020 | #Insights
Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring their authenticity? Activate Shoppers: Shiseido Case 82% of...
by Juliette Maumelat | Nov 12, 2020 | #Trends
Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent myths of influencer marketing? What do brands need to understand before...
by Juliette Maumelat | Nov 12, 2020 | #Trends
Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we have spent time looking at the categories that brands collaborate with...
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