by Orsolya Bakos | Jan 28, 2021 | #Trends
With the roll-out of Reels in August, the question whether it could replace TikTok pops up more and more as many users argue for the similarities. While these similarities are relevant, the success of a brand strategy relies on the well-thought adoption of the tone...
by Orsolya Bakos | Jan 13, 2021 | #Trends
“A person’s world does not revolve around a brand’s product, service, or website… People are only ‘users’ and ‘consumers’ for small portions of the day.” said Peter Hartzbech, CEO of iMotions. We couldn’t agree more,...
by Orsolya Bakos | Jan 13, 2021 | #Insights
The pandemic has certainly had its toll on the luxury sector, and this is especially true for the ‘experimental’ luxury services as global traveling statistics converged to zero in 2020. As always, within the disruption lie many opportunities, as the unstable...
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