The value of repurposing influencer content

The value of repurposing influencer content

Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or other channels, but this is still not obvious resource for all. Here is a...
Webinar: How to Become a #LoveBrand

Webinar: How to Become a #LoveBrand

Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis, where in-person meetings were dropped together with the organic online...