by Barbara MUTANI | Jul 5, 2024 | #Insights, Uncategorized
Digital video consumption has surged to unprecedented levels, driven primarily by creator content. As a result, advertisers are increasingly directing their budgets towards influencer marketing. According to IAB and TalkShop, 44% of marketers plan to increase their...
by Barbara MUTANI | Apr 29, 2024 | #Influencers, #Tips, Uncategorized
Let’s start with a straightforward question: does your brand create content for social media? Probably yes. The posts, stories, and reels published by your brand compete with millions of other content for your audience’s attention. But, in this battle for...
by Pamela KESNER | Apr 15, 2024 | #Insights, Uncategorized
Cosmetic Brands Leverage Influencer Marketing to Tackle New Challenges In the dynamically changing cosmetic industry, brands face challenges that require innovative marketing approaches. Rapidly evolving trends, increasing consumer expectations regarding transparency...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Pamela KESNER | Jan 29, 2024 | #Trends, Uncategorized
Artificial Intelligence (AI) is revolutionizing influencer marketing, opening new perspectives for brands in terms of precision and effectiveness in their promotional activities. AI enables a deeper understanding and better reach of target audiences through data...
by Juliette Maumelat | Aug 10, 2023 | #Tips, Uncategorized
Influencer Marketing for Back-to-School As the back-to-school season approaches, brands have an incredible opportunity to tap into a thriving market by leveraging the power of influencer marketing. Spanning from mid-summer to early fall, the back-to-school season has...
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