by Juliette Maumelat | Oct 23, 2024 | #Insights
Black Friday has become one of the most anticipated commercial events of the year. Consumers rush to grab the best deals during this period, and brands must stand out in a highly competitive environment. To maximize their sales, brands should integrate influencer...
by Juliette Maumelat | Oct 16, 2024 | #Trends
The rise of pet influencers has captivated audiences across social media platforms like Instagram, TikTok, and YouTube, creating a new and booming trend in digital marketing. From dogs and cats to more unconventional animals like hedgehogs and pigs, these furry,...
by Juliette Maumelat | Aug 14, 2024 | #Influencers
Influence at the Heart of the 2024 Paris Olympic Games As the 2024 Olympic Games come to a close end we await the Paralympics starting on August 28, 2024, it’s essential to reflect on this event that has undoubtedly marked a significant turning point not only in the...
by Pascale VIGENER | Jun 26, 2024 | #Influencers
Traditionally, information was disseminated mainly through television, radio, and print media. The rise of social media has transformed this landscape, creating a new type of information distributors: influencers. Their fields of expertise are expanding, revealing...
by Pascale VIGENER | May 21, 2024 | #Influencers
As the glamorous Cannes Film Festival is in full swing, the spotlight is not only on the films and stars walking the red carpet. This year, a new category of celebrities is making waves in the film industry: influencers. These social media celebrities are redefining...
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