by Juliette Maumelat | Jan 8, 2026 | #Trends
Influencer marketing isn’t declining. It’s evolving. Over the past few years, the creator economy has grown at an unprecedented pace. But in 2026, the real question is no longer market size; it’s how brands activate influence, measure it, and make it sustainable. The...
by Pascale VIGENER | Dec 9, 2024 | #Trends
The way brands collaborate with influencers is changing—again. If 2024 taught us anything, strategies need constant evolution to stay relevant. From new audience expectations to the increasingly stringent rules and policies being introduced in various countries, the...
by Pascale VIGENER | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Juliette Maumelat | Oct 16, 2024 | #Trends
The rise of pet influencers has captivated audiences across social media platforms like Instagram, TikTok, and YouTube, creating a new and booming trend in digital marketing. From dogs and cats to more unconventional animals like hedgehogs and pigs, these furry,...
by Pascale VIGENER | Sep 17, 2024 | #Tips, #Trends
Introduction The rise of AI is no longer a distant future—it’s here, and it’s reshaping industries in ways that were once unimaginable. One sector seeing rapid change is influencer marketing, where the line between human and virtual influencers is blurring....
by Pascale VIGENER | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
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