by Juliette Maumelat | Sep 15, 2025 | #Tips
Who Are Nano-Influencers? Nano influencers are not internet celebrities or professional content creators. They are, first and foremost, passionate consumers, curious shoppers, or simply everyday people who share their daily lives and personal favorites with a small...
by Juliette Maumelat | Mar 3, 2025 | #Events
Events play a strategic role in brand and corporate communication. Today, influencer marketing has emerged as a powerful tool to boost an event’s visibility, drive engagement, and sustain its impact. In this article, we explore why influencers have become key players...
by Juliette Maumelat | Dec 17, 2024 | #Influencers
Europe’s influencer landscape is more dynamic than ever in 2025, with creators from diverse fields shaping trends, inspiring communities, and offering tools for personal growth. From thought-provoking podcasts to practical study programs, from health advice to fashion...
by Juliette Maumelat | Dec 11, 2024 | #Influencers
In today’s digital landscape, influencer marketing has become a cornerstone of successful brand strategies. While macro and celebrity influencers once dominated the space, the spotlight has shifted to a more intimate and impactful approach: nano-influencers. These...
by Pascale VIGENER | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
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