by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
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