by Juliette Maumelat | Apr 20, 2026 | #Trends
Scrolling less. Living more. Posting about it anyway. From journaling and scrapbooking to film cameras and MP3 players, a new wave of “going analogue” is taking over social media. At first glance, it looks like a rejection of digital. But look closer, and a more...
by Juliette Maumelat | Mar 24, 2026 | #Insights
The rise of AI has completely transformed content production. Brands can now generate assets faster than ever, in larger volumes, and at a lower cost. But this shift has created an unexpected side effect: more content hasn’t led to more impact.If anything, it has made...
by Juliette Maumelat | Feb 9, 2026 | #Influencers
Your Biggest Lovers Are Your Consumers Valentine’s Day is a reminder that the strongest relationships are built on trust, authenticity, and emotional connection. The same is true for brands. While influencer marketing has long focused on paid creators and follower...
by Juliette Maumelat | Jan 8, 2026 | #Trends
Influencer marketing isn’t declining. It’s evolving. Over the past few years, the creator economy has grown at an unprecedented pace. But in 2026, the real question is no longer market size; it’s how brands activate influence, measure it, and make it sustainable. The...
by Pascale VIGENER | Nov 3, 2025 | #Insights
When we think of Christmas, our minds rarely go straight to discounts or marketing campaigns. Instead, we remember the long family meals, our grandmother’s special recipes, the smell of chocolate, and those unexpected gifts that warm our hearts. In this emotional...
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