by Juliette Maumelat | Jan 8, 2026 | #Trends
Influencer marketing isn’t declining. It’s evolving. Over the past few years, the creator economy has grown at an unprecedented pace. But in 2026, the real question is no longer market size; it’s how brands activate influence, measure it, and make it sustainable. The...
by Pascale VIGENER | Nov 3, 2025 | #Insights
When we think of Christmas, our minds rarely go straight to discounts or marketing campaigns. Instead, we remember the long family meals, our grandmother’s special recipes, the smell of chocolate, and those unexpected gifts that warm our hearts. In this emotional...
by Pamela KESNER | Oct 27, 2025 | #Insights
Word of Mouth Marketing: How to Reach Consumers Tired of Advertising Digital advertising is becoming less effective at reaching audiences.39% of Europeans block ads, and 8 out of 10 refuse to share their personal data for marketing purposes. On top of that, content...
by Juliette Maumelat | Sep 15, 2025 | #Tips
Who Are Nano-Influencers? Nano influencers are not internet celebrities or professional content creators. They are, first and foremost, passionate consumers, curious shoppers, or simply everyday people who share their daily lives and personal favorites with a small...
by Juliette Maumelat | Apr 2, 2025 | #Insights
The way consumers shop has changed dramatically. Social media has become the new storefront, where discovery begins, and attention spans are shorter than ever. However, while brands win engagement on social platforms, many struggle to convert that engagement into...
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