by Juliette Maumelat | Apr 2, 2025 | #Insights
The way consumers shop has changed dramatically. Social media has become the new storefront, where discovery begins, and attention spans are shorter than ever. However, while brands win engagement on social platforms, many struggle to convert that engagement into...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
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