by Juliette Maumelat | Mar 11, 2022 | #Insights, #Trends
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social platforms. Since platform usage is rising, the need for influencers is growing...
by Juliette Maumelat | Mar 10, 2022 | #Insights
With more than a billion monthly active users worldwide, TikTok is the hottest social media platform at the moment. Thanks to the diversity of content it offers, the platform is THE opportunity not to miss for advertisers. However, given that TikTok ads are very easy...
by Juliette Maumelat | Oct 27, 2021 | #Insights, #Trends
Unlike what one might think, Snapchat hasn’t lost its way and bounces back like never before. We often talk about the great success of Instagram or TikTok, but the latest figures of Snapchat deserve to be highlighted. Snapchat is doing better than ever In 2017,...
by Juliette Maumelat | Oct 20, 2021 | #Insights, #Tips
Dedicated to joy, creativity and having fun, TikTok makes the perfect fit for your Holiday Season marketing. 4 ways to leverage engagement on TikTok This year more than ever, TikTok is THE place to advertise. Indeed, with its billion active users, it could be a real...
by Juliette Maumelat | Oct 12, 2021 | #Insights, #Tips
As the world evolves, businesses need to do the same. Each like, comment, share, click or swipe tells you how are your customers and what they want so you can adapt your business. Data Never Sleeps Recently, Domo published the 9th edition of the “Data Never Sleeps”...
by Juliette Maumelat | Sep 29, 2021 | #Insights, #Trends
Nearly two years after the sudden boom of TikTok, its popularity is still growing. It recently became “the first non-Facebook mobile app to surpass 3 billion downloads” – attracting thus various types of influencers. TikTok, a growing marketing tool According...
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