by Barbara MUTANI | May 17, 2022 | #Tips
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are ‘slide-proof’. The amount of information we receive on social media makes us extremely selective when it...
by Barbara MUTANI | May 10, 2022 | #Tips, #Trends
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and targeting. What is left entirely to the discretion of the user, in this...
by Juliette Maumelat | Mar 14, 2022 | #Insights, #Tips, #Trends
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the sector is currently booming and experts say that it’s only expected to...
by Juliette Maumelat | Nov 3, 2021 | #Tips, #Trends
After a Christmas like no other in 2020, marketers need to analyse trends and consumer behaviours that are still being strongly influenced by the pandemic. In that context, Twitter recently launched tips and best practices to leverage during the holidays season....
by Juliette Maumelat | Oct 20, 2021 | #Insights, #Tips
Dedicated to joy, creativity and having fun, TikTok makes the perfect fit for your Holiday Season marketing. 4 ways to leverage engagement on TikTok This year more than ever, TikTok is THE place to advertise. Indeed, with its billion active users, it could be a real...
by Juliette Maumelat | Oct 12, 2021 | #Insights, #Tips
As the world evolves, businesses need to do the same. Each like, comment, share, click or swipe tells you how are your customers and what they want so you can adapt your business. Data Never Sleeps Recently, Domo published the 9th edition of the “Data Never Sleeps”...
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