by Juliette Maumelat | Oct 27, 2021 | #Insights, #Trends
Unlike what one might think, Snapchat hasn’t lost its way and bounces back like never before. We often talk about the great success of Instagram or TikTok, but the latest figures of Snapchat deserve to be highlighted. Snapchat is doing better than ever In 2017,...
by Juliette Maumelat | Oct 6, 2021 | #Agency, #Events, #Trends
The Managing Director of Territory Influence, Stefan Schumacher, took part in an exciting panel discussion at the HORIZONT event in Germany. Together with Jessica Haltenhof from Buzzbird, he discussed whether influencer marketing is still a “crazy trendy...
by Juliette Maumelat | Oct 6, 2021 | #Tips, #Trends
We finally entered October which means that Halloween is just around the corner! Not so surprisingly, this seasonal event is a pretty important opportunity for retailers both online and offline every year. In 2020, many places across the globe were still in lockdown...
by Juliette Maumelat | Sep 29, 2021 | #Insights, #Trends
Nearly two years after the sudden boom of TikTok, its popularity is still growing. It recently became “the first non-Facebook mobile app to surpass 3 billion downloads” – attracting thus various types of influencers. TikTok, a growing marketing tool According...
by Juliette Maumelat | Sep 17, 2021 | #Influencers, #Trends
With their powerful community and their overflowing creativity, influencers have become an essential communication and marketing tool for companies. As we already know, influencer marketing covers every imaginable niche. However, fashion and especially luxury brands...
by Pascale VIGENER | Aug 26, 2021 | #Trends
Traditionally, the marketing of CPG (consumer-packaged goods) included huge media buy-ins for TV spots, in-store displays and special sales offer. However, the transformation brought to us by covid-19 (not to mention the overall digital trends and the impact of...
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