by Juliette Maumelat | Apr 14, 2022 | #Insights, #Trends
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the $842 million generated in 2020. The positive momentum of podcasting...
by Juliette Maumelat | Mar 14, 2022 | #Insights, #Tips, #Trends
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the sector is currently booming and experts say that it’s only expected to...
by Juliette Maumelat | Mar 11, 2022 | #Insights, #Trends
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social platforms. Since platform usage is rising, the need for influencers is growing...
by Juliette Maumelat | Mar 10, 2022 | #Trends
As advertising is often being related to intrusive and shady practices, trust in it is plummeting. Consumers need more authenticity, not only in terms of content, messages but also in the partnerships made with creators. 51% think that cooperating with influencers who...
by Juliette Maumelat | Dec 21, 2021 | #Influencers, #Trends
As a direct consequence of the global pandemic, influencer marketing, merchandising, and branding have experienced a surge of popularity. For some years now, influencers are not only promoting brands & products via their social platforms, but they have also become...
by Juliette Maumelat | Nov 24, 2021 | #Trends
As the platform is still pretty new, Clubhouse is taking the next steps to push its audience appeal and satisfaction to another level. For those of you that are still not familiar with Clubhouse, it is a drop-in audio social media app on which users can gather in...
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