by Pascale VIGENER | May 21, 2024 | #Influencers
As the glamorous Cannes Film Festival is in full swing, the spotlight is not only on the films and stars walking the red carpet. This year, a new category of celebrities is making waves in the film industry: influencers. These social media celebrities are redefining...
by Pascale VIGENER | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
by Pascale VIGENER | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
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