by Pascale VIGENER | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Alina Bilan | Sep 29, 2023 | #Influencers
When it comes to picking out gifts, many of us turn to social media for a dose of inspiration. And guess what? Influencers are the real MVPs here, making a huge difference in our buying decisions. Think about it: those live product testing videos, how-to tutorials,...
by Pascale VIGENER | Sep 18, 2023 | #Influencers
Top 5 Influencers for Marketing on Halloween Season Halloween is just around the corner, and for marketers, it’s more than just costumes and candy—it’s a golden opportunity. While traditional advertising methods are still relevant, influencer marketing has...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
by Pascale VIGENER | Aug 24, 2023 | #Influencers
Ranking of the top 10 Tiktok Influencers TikTok has become an essential platform for influencers, offering a creative space to share varied content and capture the attention of users. Among the various categories present on TikTok, influencers have stood out in...
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