by Pascale VIGENER | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Juliette Maumelat | Aug 10, 2023 | #Tips, Uncategorized
Influencer Marketing for Back-to-School As the back-to-school season approaches, brands have an incredible opportunity to tap into a thriving market by leveraging the power of influencer marketing. Spanning from mid-summer to early fall, the back-to-school season has...
by Juliette Maumelat | Jun 20, 2023 | #Influencers
Top 10 Influencers to know for the food industry (UK) Welcome to the world of food influencers! 64% of UK consumers have purchased a product or visited a restaurant based on an influencer’s recommendation. (study by The Grocer) This highlights the growing...
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
![[Infographic] Pinterest Users Survey](https://www.territory-influence.com/wp-content/uploads/2023/02/Website-BlogPost-Image-1.jpg)
by Juliette Maumelat | Feb 23, 2023 | #Insights
Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
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