by Juliette Maumelat | Apr 20, 2026 | #Trends
Scrolling less. Living more. Posting about it anyway. From journaling and scrapbooking to film cameras and MP3 players, a new wave of “going analogue” is taking over social media. At first glance, it looks like a rejection of digital. But look closer, and a more...
by Juliette Maumelat | Mar 24, 2026 | #Insights
The rise of AI has completely transformed content production. Brands can now generate assets faster than ever, in larger volumes, and at a lower cost. But this shift has created an unexpected side effect: more content hasn’t led to more impact.If anything, it has made...
by Juliette Maumelat | Jan 8, 2026 | #Trends
Influencer marketing isn’t declining. It’s evolving. Over the past few years, the creator economy has grown at an unprecedented pace. But in 2026, the real question is no longer market size; it’s how brands activate influence, measure it, and make it sustainable. The...
by Juliette Maumelat | Sep 15, 2025 | #Tips
Who Are Nano-Influencers? Nano influencers are not internet celebrities or professional content creators. They are, first and foremost, passionate consumers, curious shoppers, or simply everyday people who share their daily lives and personal favorites with a small...
by Juliette Maumelat | Apr 2, 2025 | #Insights
The way consumers shop has changed dramatically. Social media has become the new storefront, where discovery begins, and attention spans are shorter than ever. However, while brands win engagement on social platforms, many struggle to convert that engagement into...
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