by Juliette Maumelat | Apr 14, 2022 | #Insights, #Trends
The podcast market is experiencing a noticeable boom these last few years. The Interactive Advertising Bureau (IAB) is predicting that podcasts ad revenue will hit $2 billion by 2023, well above the $842 million generated in 2020. The positive momentum of podcasting...
by Juliette Maumelat | Mar 14, 2022 | #Insights, #Tips, #Trends
Augmented reality (AR) is one of the biggest tech trends you have to watch to leverage your 2022 marketing strategy. The pandemic really brought up AR in our homes and daily habits. Indeed, the sector is currently booming and experts say that it’s only expected to...
by Juliette Maumelat | Mar 11, 2022 | #Influencers
With International Women’s Day coming up on March 8th, we wanted to share how important female influencers can be in order to inspire and support other women around the world. Inclusivity & Diversity for a long-term vision It’s been a few years that we have...
by Juliette Maumelat | Mar 11, 2022 | #Insights, #Trends
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social platforms. Since platform usage is rising, the need for influencers is growing...
by Juliette Maumelat | Mar 10, 2022 | #Insights
With more than a billion monthly active users worldwide, TikTok is the hottest social media platform at the moment. Thanks to the diversity of content it offers, the platform is THE opportunity not to miss for advertisers. However, given that TikTok ads are very easy...
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