by Juliette Maumelat | May 18, 2022 | #Influencers
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492 billion in global sales in 2021 and won’t stop as it is expected to triple...
by Juliette Maumelat | Mar 11, 2022 | #Influencers
With International Women’s Day coming up on March 8th, we wanted to share how important female influencers can be in order to inspire and support other women around the world. Inclusivity & Diversity for a long-term vision It’s been a few years that we have...
by Juliette Maumelat | Dec 21, 2021 | #Influencers, #Trends
As a direct consequence of the global pandemic, influencer marketing, merchandising, and branding have experienced a surge of popularity. For some years now, influencers are not only promoting brands & products via their social platforms, but they have also become...
by Juliette Maumelat | Dec 1, 2021 | #Influencers
Influencer marketing in the beauty industry Diversity of content Influencer marketing covers every imaginable niche, but the beauty industry was one of the earliest to adopt this best practice. With their powerful community and their overflowing creativity,...
by Juliette Maumelat | Sep 17, 2021 | #Influencers, #Trends
With their powerful community and their overflowing creativity, influencers have become an essential communication and marketing tool for companies. As we already know, influencer marketing covers every imaginable niche. However, fashion and especially luxury brands...
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