by Juliette Maumelat | Mar 24, 2026 | #Insights
The rise of AI has completely transformed content production. Brands can now generate assets faster than ever, in larger volumes, and at a lower cost. But this shift has created an unexpected side effect: more content hasn’t led to more impact.If anything, it has made...
by Pascale VIGENER | Nov 3, 2025 | #Insights
When we think of Christmas, our minds rarely go straight to discounts or marketing campaigns. Instead, we remember the long family meals, our grandmother’s special recipes, the smell of chocolate, and those unexpected gifts that warm our hearts. In this emotional...
by Pamela KESNER | Oct 27, 2025 | #Insights
Word of Mouth Marketing: How to Reach Consumers Tired of Advertising Digital advertising is becoming less effective at reaching audiences.39% of Europeans block ads, and 8 out of 10 refuse to share their personal data for marketing purposes. On top of that, content...
by Juliette Maumelat | Apr 2, 2025 | #Insights
The way consumers shop has changed dramatically. Social media has become the new storefront, where discovery begins, and attention spans are shorter than ever. However, while brands win engagement on social platforms, many struggle to convert that engagement into...
by Pascale VIGENER | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Juliette Maumelat | Oct 23, 2024 | #Insights
Black Friday has become one of the most anticipated commercial events of the year. Consumers rush to grab the best deals during this period, and brands must stand out in a highly competitive environment. To maximize their sales, brands should integrate influencer...
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