by Juliette Maumelat | Nov 23, 2023 | #Insights
User-Generated content versus Influencer-Generate content In the ever-evolving landscape of digital media, content creation has become a driving force behind online engagement and brand visibility. Two prominent sources of content have emerged as influential players...
by Pascale VIGENER | Sep 18, 2023 | #Insights
Measuring success in influencer marketing Influencer marketing has emerged as a powerful tool for brands to connect with their target audience. When seamlessly integrated into an overall marketing plan, leveraging influence addresses a brand’s most critical...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
by Pascale VIGENER | Aug 28, 2023 | #Insights
Measuring success in influencer marketing Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Alina Bilan | Jun 26, 2023 | #Insights
In a fiercely competitive job market, it is crucial to prioritize employer branding efforts to retain existing employees and attract new ones. Traditional methods like job ads are no longer enough to showcase a company’s culture and values. This is where...
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