by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
by Juliette Maumelat | Nov 21, 2022 | #Influencers, #Insights
In an increasingly digital world, consumers are turning to social media for healthcare advice. The pandemic not only accelerated digital transformation in healthcare and pharma industries, but lead to the holistic concept of wellness. And the wellness market is...
![[Infographic] Boost your influencer marketing strategy](https://www.territory-influence.com/wp-content/uploads/2022/10/Website-BP-Illustration-27.jpg)
by Juliette Maumelat | Oct 27, 2022 | #Insights
According to Kantar, successful advertising reaches the right people, in the relevant context, with excellent content. How can influencers help brands to ensure reach, receptivity, and effectiveness throughout the year? See the infographic below to get marketing...
by Juliette Maumelat | Oct 25, 2022 | #Insights
With the holiday season right around the corner, consumers and brands alike have started planning early amid the challenges raised by the current inflationary environment. Not so surprisingly, this seasonal period is an important opportunity for retailers and DTC...
by Pamela KESNER | Oct 13, 2022 | #Insights
When is it a good idea to implement ratings & reviews campaign? In just a few years, ratings & reviews have become a reliable source of information that influences consumers’ purchasing decisions. Based on our survey, almost 90% of respondents said they...
by Pamela KESNER | Sep 1, 2022 | #Influencers, #Insights
Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most common collaborations is with recognisable individuals, star...
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