by Pamela KESNER | Oct 13, 2022 | #Insights
When is it a good idea to implement ratings & reviews campaign? In just a few years, ratings & reviews have become a reliable source of information that influences consumers’ purchasing decisions. Based on our survey, almost 90% of respondents said they...
by Pamela KESNER | Sep 1, 2022 | #Influencers, #Insights
Collaboration with nano influencers Influencer marketing is not just the domain of big brands. More and more companies are choosing to collaborate with influencers on social media. One of the most common collaborations is with recognisable individuals, star...
by Pascale VIGENER | Aug 23, 2022 | #Insights
Artificial intelligence and a pretty face should enable more flexibility in addressing Generation Z. Virtual influencer Ana is to conquer the Gaming industry as a model, presenter and musician. She has many hobbies: video games, music, dance and fashion, and her...
by Juliette Maumelat | Jul 26, 2022 | #Insights
In the era of technology and social media, influencers are key to building a powerful online brand community and more personal consumer connections to drive business growth. Having engaged brand communities is essential to humanize the brand, drive awareness and...
![[Infographic] TikTok for marketers: Learning from consumers](https://www.territory-influence.com/wp-content/uploads/2022/07/Website-BP-Illustration-26.jpg)
by Juliette Maumelat | Jul 20, 2022 | #Insights, #Trends
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers...
by Pascale VIGENER | Jul 5, 2022 | #Insights
The official YouTube blog often publishes interesting reports with data analysed by the platform itself. These reports are useful for marketers to learn more about the social audience and understand where and how to position their strategy. Gen Z (18-24) was born...
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