by Pamela KESNER | Dec 4, 2023 | #Trends
The Christmas season signifies not only a magical period for consumers but also a strategic opportunity for seasoned marketing professionals. In this digital age, the TikTok platform is emerging as a potent tool capable not only of capturing attention but also of...
by Pascale VIGENER | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
by Juliette Maumelat | Nov 8, 2023 | #Trends
The Impact of User-Generated Content in the Era of Community Commerce In the fast-evolving world of e-commerce, a dynamic shift is taking place—one that is centred around building strong communities and fostering authenticity. At the heart of this transformation is...
by Pascale VIGENER | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Pascale VIGENER | Jul 10, 2023 | #Trends
The last 5th of July, Meta launched Threads, and it exploded to 70 million signups. Would it be the next big thing in social media? What to know about Threads Threads is a new platform developed by Meta that aims to streamline and enrich our conversations with...
by Pamela KESNER | May 29, 2023 | #Trends
In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
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