by Juliette Maumelat | Mar 11, 2022 | #Insights, #Trends
With around 4.48 billion social media users around the world in July (57% of the global population), people definitely still have an important interest in online activities and social platforms. Since platform usage is rising, the need for influencers is growing...
by Juliette Maumelat | Mar 10, 2022 | #Trends
As advertising is often being related to intrusive and shady practices, trust in it is plummeting. Consumers need more authenticity, not only in terms of content, messages but also in the partnerships made with creators. 51% think that cooperating with influencers who...
by Juliette Maumelat | Dec 21, 2021 | #Influencers, #Trends
As a direct consequence of the global pandemic, influencer marketing, merchandising, and branding have experienced a surge of popularity. For some years now, influencers are not only promoting brands & products via their social platforms, but they have also become...
by Juliette Maumelat | Nov 24, 2021 | #Trends
As the platform is still pretty new, Clubhouse is taking the next steps to push its audience appeal and satisfaction to another level. For those of you that are still not familiar with Clubhouse, it is a drop-in audio social media app on which users can gather in...
by Juliette Maumelat | Nov 10, 2021 | #Trends
You may have seen it first in science fiction movies like Ready Player One or Matrix, but today the Metaverse fictional universe is becoming a reality. Facebook becomes Meta On October 28th during the Facebook Connect 2021 event, Mark Zuckerberg dropped one of the...
by Juliette Maumelat | Nov 3, 2021 | #Tips, #Trends
After a Christmas like no other in 2020, marketers need to analyse trends and consumer behaviours that are still being strongly influenced by the pandemic. In that context, Twitter recently launched tips and best practices to leverage during the holidays season....
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