by Pascale VIGENER | May 21, 2024 | #Influencers
As the glamorous Cannes Film Festival is in full swing, the spotlight is not only on the films and stars walking the red carpet. This year, a new category of celebrities is making waves in the film industry: influencers. These social media celebrities are redefining...
by Pascale VIGENER | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Juliette Maumelat | Mar 4, 2024 | #Trends
Boost Your Brand’s Impact with Influencer Campaigns During Seasonal Events Seasonal marketing has become a cornerstone strategy for brands seeking to connect with consumers on a deeper level. From Christmas to Halloween, and everything in between, these seasonal...
by Natasha DUIC | Dec 11, 2023 | #Influencers
Influencer in The Fashion Industry: A Social Media Revolution In the ever-evolving landscape of the fashion industry, a new figure has emerged as a driving factor in shaping trends, promoting brands, and influencing consumer choices: influencers. Influencers have...
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