by Pascale VIGENER | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Pascale VIGENER | Oct 23, 2023 | #Influencers
The engagement of influencers in significant causes has emerged as a prominent trend in the digital realm. In this article, Territory Influence spotlights influencers who distinguish themselves through their dedication to various societal issues. These influential...
by Natasha DUIC | Sep 18, 2023 | #Influencers
Top 5 Influencers for Marketing on Halloween Season Halloween is just around the corner, and for marketers, it’s more than just costumes and candy—it’s a golden opportunity. While traditional advertising methods are still relevant, influencer marketing has...
by Juliette Maumelat | Sep 1, 2023 | #Insights
It’s That Time Of The Year: Black Friday Is Coming! Ready? As the holiday season approaches, consumers around the world are gearing up for one of the most anticipated shopping events of the year – Black Friday. With its irresistible discounts, doorbuster...
by Pascale VIGENER | Aug 28, 2023 | #Insights
Measuring success in influencer marketing Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
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