by Begonia Benguet | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
by Barbara MUTANI | Mar 20, 2024 | Uncategorized
Who is Gen Z: the main characteristics Generation Z, born roughly between the mid-1990s and the early 2010s, is the generation succeeding Millennials and is often described as digital natives. Unlike any generation before them, Gen Z has grown up in an era dominated...
by Barbara MUTANI | Mar 8, 2024 | #Trends
How Influencers are Redefining the Way Brands Interact with Their Audiences In recent years, social media has transformed the way brands engage with their audiences. With the rise of influencers, the landscape of marketing has shifted, and the traditional methods of...
by Justine Lailler | Feb 26, 2024 | #Trends
In today’s marketing world, influencer campaigns have gained popularity as an effective strategy for promoting brands or products. Influencer marketing has now become a pivotal lever, offering brands a unique way to engage their target audience through...
by Justine Lailler | Dec 12, 2023 | #Trends
For a long time, influencer marketing was perceived as a tactical lever to be occasionally integrated within a marketing plan. Today, brands are adopting a more strategic perspective to address all of their challenges, solidifying relationships with influencers. Three...
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