by Juliette Maumelat | Dec 17, 2024 | #Influencers
Europe’s influencer landscape is more dynamic than ever in 2025, with creators from diverse fields shaping trends, inspiring communities, and offering tools for personal growth. From thought-provoking podcasts to practical study programs, from health advice to fashion...
by Barbara MUTANI | Dec 9, 2024 | #Trends
The way brands collaborate with influencers is changing—again. If 2024 taught us anything, strategies need constant evolution to stay relevant. From new audience expectations to the increasingly stringent rules and policies being introduced in various countries, the...
by Barbara MUTANI | Nov 14, 2024 | #Insights, #Trends
The situation today Influencer marketing has evolved from an authentic peer recommendation form into a sophisticated tool integrated into the brand’s official marketing strategies. Originally valued for their perceived honesty and personal connection with followers,...
by Juliette Maumelat | Oct 23, 2024 | #Insights
Black Friday has become one of the most anticipated commercial events of the year. Consumers rush to grab the best deals during this period, and brands must stand out in a highly competitive environment. To maximize their sales, brands should integrate influencer...
by Pascale VIGENER | Apr 22, 2024 | #Influencers
Influencers maintain a unique relationship with their audience on social media by sharing intimate moments of their lives through photos, videos, and stories. By sharing their daily lives, these influencers create a deep connection with their audience, fostering a...
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