by Juliette Maumelat | Oct 3, 2023 | #Events
A Night With Marketing Leaders On the 27th of September, something extraordinary happened—a gathering of minds, a confluence of expertise, and an evening of remarkable insights. Welcome to the special leadership edition of The Dinner Club series, an event exclusively...
by Alina Bilan | Sep 29, 2023 | #Influencers
When it comes to picking out gifts, many of us turn to social media for a dose of inspiration. And guess what? Influencers are the real MVPs here, making a huge difference in our buying decisions. Think about it: those live product testing videos, how-to tutorials,...
by Juliette Maumelat | Aug 10, 2023 | #Tips, Uncategorized
Influencer Marketing for Back-to-School As the back-to-school season approaches, brands have an incredible opportunity to tap into a thriving market by leveraging the power of influencer marketing. Spanning from mid-summer to early fall, the back-to-school season has...
by Pamela KESNER | Aug 7, 2023 | #Insights
With the development of product sampling, a simple rule persisted for a long time – distributing free samples to engage potential buyers. However, in the era of technological revolution, the approach to well-known marketing tactics underwent significant change....
by Juliette Maumelat | Jun 20, 2023 | #Influencers
Top 10 Influencers to know for the food industry (UK) Welcome to the world of food influencers! 64% of UK consumers have purchased a product or visited a restaurant based on an influencer’s recommendation. (study by The Grocer) This highlights the growing...
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