by Barbara MUTANI | Dec 19, 2023 | #Insights
This is it. It’s that time when every marketer is preparing their next actions for the New Year and one of the most popular searches is: what are the influencer marketing trends for 2024? We at Territory Influence are immersed in statistics, strategies,...
by Barbara MUTANI | Nov 13, 2023 | #Trends
Have you already received the notification? Meta is rolling out prompts urging users to subscribe to the paid ad-free versions of Facebook and Instagram, a move aligned with Meta’s response to new EU privacy regulations. Why did Meta decide to create a paid...
by Barbara MUTANI | Oct 27, 2023 | #Trends
What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
by Barbara MUTANI | Aug 28, 2023 | #Insights
Measuring success in influencer marketing Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
by Barbara MUTANI | Jul 10, 2023 | #Trends
The last 5th of July, Meta launched Threads, and it exploded to 70 million signups. Would it be the next big thing in social media? What to know about Threads Threads is a new platform developed by Meta that aims to streamline and enrich our conversations with...
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