What is Paid UGC and why brands are using it

What is Paid UGC and why brands are using it

What are Paid UGC and why brands are already using them Paid User Generated Content (Paid UGC) emerged as an evolution of user-generated content (UGC) in the marketing landscape. Brands have long realized that content perceived as authentic by consumers brings greater...
How to measure success in influencer marketing?

How to measure success in influencer marketing?

Measuring success in influencer marketing  Assessing the measurement of influencer marketing campaigns continues to pose a challenge for marketers who aim to gain concrete and data-backed insights into their efforts. In this article, we ask you some questions on the...
Influencer Marketing: Pionieer Playbook For 2023

Influencer Marketing: Pionieer Playbook For 2023

Influencer Marketing Comprehensive Guide for 2023  Welcome to the Influencer Marketing Comprehensive Guide for 2023. At Territory Influence we have decades of experience in influencer marketing. That’s why we put our guide at your disposal, so that your every...