by Juliette Maumelat | Oct 20, 2021 | #Insights, #Tips
Dedicated to joy, creativity and having fun, TikTok makes the perfect fit for your Holiday Season marketing. 4 ways to leverage engagement on TikTok This year more than ever, TikTok is THE place to advertise. Indeed, with its billion active users, it could be a real...
by Juliette Maumelat | Oct 12, 2021 | #Insights, #Tips
As the world evolves, businesses need to do the same. Each like, comment, share, click or swipe tells you how are your customers and what they want so you can adapt your business. Data Never Sleeps Recently, Domo published the 9th edition of the “Data Never Sleeps”...
by Juliette Maumelat | Oct 6, 2021 | #Tips, #Trends
We finally entered October which means that Halloween is just around the corner! Not so surprisingly, this seasonal event is a pretty important opportunity for retailers both online and offline every year. In 2020, many places across the globe were still in lockdown...
by Orsolya Bakos | Oct 4, 2021 | #Tips
The last quarter of the year always brings a rise for the ecommerce giants and smaller d2c brands alike – Black Friday, Cyber Monday, Halloween, Christmas… we all have a lot of reasons for celebrating (and buying gifts! yes, for ourselves too). Retail sales during the...
by Pascale VIGENER | Aug 26, 2021 | #Insights, #Tips
How does the Instagram algorithm work? Lots of marketers have asked and challenged us, as it became one of the most popular platforms for advertising. Its former operation was simpler due to the chronological timeline, which was more attractive and convenient to...
by Pascale VIGENER | Jul 26, 2021 | #Tips, #Trends
In our last blogpost about e-commerce behaviour referring to our own research with 28.000 respondents across Europe, we have shown that 66% of the consumers shop more online since the pandemic has started more than a year ago. Doing so, 86% prefer to shop on...
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