by Pascale VIGENER | Mar 18, 2021
MACRO INFLUENCER ACTIVATION Case Study ADVANCE ACTIVE DEFENSE The multinational pet food company Affinity Petcare once again relied on Territory Influence to generate brand awareness for its Advance Active Defense range. 8 macro influencers were activated and received...
by Pascale VIGENER | Mar 12, 2021
MACRO & STAR INFLUENCERS Case Studypaco rabannE During the football world cup, we created engagement and reach for Paco Rabanne. Kevin Trapp, the soccer player with 1.4 Mio followers, was recruited for our campaign along with 4 other athletes and 3 sportive macro...
by Pascale VIGENER | Mar 11, 2021
NANO & MICRO INFLUENCERS Case StudyBASSME Just before Black Friday 2020, we supported a French Tech start-up that made a name for itself at the CES of Las Vegas. To increase its brand visibility and improve its online e-reputation, we activated different types of...
by Pascale VIGENER | Mar 9, 2021
MACRO INFLUENCERS Case StudyBMW sErie 1 With the launch of the new 1 Series, BMW took a completely new approach to communication: For the first time, the Munich-based car manufacturer was presenting itself with a campaign on the trendy social media platform TikTok in...
by Pascale VIGENER | Mar 8, 2021
NANO INFLUENCERS Case StudyGRANIONS DE CHROME In Summer 2019, we launched a health care campaign to make known the food supplements of the Granions Laboratories in offline & online thanks to real-life product experiences. We selected and activated women who were...
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