by Pascale VIGENER | Jan 13, 2021
MACRO INFLUENCER ACTIVATION Case Study LAVAZZA ICED COFFEE In an urban setting, six German macro influencers presented the newly launched Lavazza Iced Coffees and its flavors „Double Espresso & Milk” and „Cappuccino”. With an Instagram post &...
by Pascale VIGENER | Dec 14, 2020
NANO & MICRO INFLUENCER ACTIVATION Case Study OKAY PRATIC’ We supported the launch of a new paper towel format on the French market by developing its uses outside the kitchen. 2,500 engaged Nano & Micro Influencers were recruited on our TRND community to...
by Pascale VIGENER | Dec 1, 2020
NANO & MACRO INFLUENCERS Case Study ravensburger The German toy company Ravensburger was looking for suitable possibilities to advertise the interactive, audio, and digital learning and creative system tiptoi® CREATE within the relevant target group. Besides...
by Pascale VIGENER | Dec 1, 2020
MICRO INFLUENCER ACTIVATION Case Study L’ORÉAL MEN EXPERT The world-famous cosmetic producer L‘Oréal was looking for a suitable way to generate content and ratings & reviews for its cosmetic product range Men Expert Hydra Energy, specifically created for men‘s...
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