by Barbara MUTANI | Jun 20, 2022 | #Trends
UGC (user-generated content): content made by users for other users. Why UGC is important is something every brand should keep in mind. With the global content marketing market set to grow by USD 417.85 billion over the period 2021-2025, brands everywhere are looking...
by Barbara MUTANI | Jun 13, 2022 | #Trends
Live Shopping in Europe is just starting. Accelerated by the pandemic, current social climate, and forecasted to make up 20% of e-commerce by 2026, Live Shopping offers an authentic, personalized, relevant in real-time experience. Live Shopping allows consumers to...
by Barbara MUTANI | May 31, 2022 | #Tips
As head of Instagram Adam Mosseri noted a few weeks ago, that the creator economy is incredibly important but highly unpredictable: there are currently a number of different ways for creators to make money, but a lot of them are changing rapidly. In early May,...
by Barbara MUTANI | May 17, 2022 | #Tips
If influencer marketing is now essential for any brand that wants to be competitive in the market, it must be said that only a few branded contents are ‘slide-proof’. The amount of information we receive on social media makes us extremely selective when it...
by Barbara MUTANI | May 10, 2022 | #Tips, #Trends
When a brand chooses to launch ads, it usually does so with reach, traffic, and awareness results in mind. Social media now offer sophisticated tools for programming, performance calculation, and targeting. What is left entirely to the discretion of the user, in this...
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