by Juliette Maumelat | Jul 20, 2022 | #Insights, #Trends
With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the growth platform of the future. In fact, it already is. It’s not just Gen Z making dance videos anymore. The diversity of content that the app delivers offers...
by Juliette Maumelat | Jun 22, 2022 | #Influencers
Influencers are driving customer purchases and decision-making like never before. Food Influencers inspire their followers to engage in food consumption, pursue their gourmet explorations and purchase a specific product from a specific brand. According to research,...
by Juliette Maumelat | May 31, 2022 | #Insights
Growing at a rate of 28.4% and estimated to reach a global market value of $3.37trillion US dollars, #SocialCommerce is here to stay and revolutionize the way we shop. With accessories and apparel, consumer electronics, home décor, and cosmetics driving the growth of...
by Juliette Maumelat | May 26, 2022 | #Influencers, #Insights
The Global Influencer Marketing value reached $13.8 billion in 2021, with brands investing up to 40% of their marketing budgets in influencer marketing strategies collaborating with up to 1.000 influencers across online and offline channels (Statista, 2022, 2021)....
by Juliette Maumelat | May 18, 2022 | #Influencers
From a photo-sharing app to a virtual shopping mall, Instagram never ceases to push the e-commerce trend further. Social commerce never stops growing. It has exploded these last years with $492 billion in global sales in 2021 and won’t stop as it is expected to triple...
Recent Comments