by Pamela KESNER | May 29, 2023 | #Trends
In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
by Barbara MUTANI | Oct 31, 2022 | #Trends
We are entering the last two months of the year. Those in which we take stock and evaluate the previous months. At the same time, we already cast an eye into the future and peek at the new trends for 2023! We carefully read the latest report by Talkwalker, a leading...
by Barbara MUTANI | Sep 19, 2022 | #Trends
While new social media continue to appear on the market, YouTube is the giant par excellence of the video format. In recent years, TikTok has become its fiercest competition. That is why a year and a half ago the platform introduced YouTube Shorts, a format very...
by Barbara MUTANI | Aug 22, 2022 | #Trends
What is BeReal app? BeReal is an emerging photo-based social media that aims to differentiate itself from Instagram and TikTok through the authenticity of its content. Be Real was launched in 2019 by two French entrepreneurs, Alexis Barreyat and Kévin Perreau. But...
by Barbara MUTANI | Aug 8, 2022 | #Trends
Two weeks ago, at the end of July, Instagram reversed recent changes to the platform to reduce the video content pushed to users. The changes came as a response to widespread backlash and criticism from users, creators, and celebrities against its push for video...
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