by Pamela KESNER | May 29, 2023 | #Trends
In recent years, influencer marketing has emerged as a driving force in the beauty industry, leveraging the power of social media to promote products and engage with consumers. With the rise of platforms like Instagram, YouTube, TikTok, and other social media...
by Natasha DUIC | May 18, 2023 | #Agency
We’re happy to announce that we at TERRITORY Influence were awarded with a silver prize in the category best campaign on social media for a wellness product for the campaign “ASMR: Aboca Sedivitax Miglior Riposo” created for Aboca Sedivitax from Italy. Saniss Global...
by Barbara MUTANI | May 16, 2023 | #Influencers, #Tips
Everything you need to know about Influencer Generated Content (IGC) Influencer Generated Content (IGC) is any type of content that an influencer creates and shares with their audience on behalf of a brand. It can be a post, a video, a tutorial, a story, an article, a...
by Barbara MUTANI | Apr 25, 2023 | #Tips
Is your DTC or e-commerce brand striving to create strong and engaged communities in a challenging, demanding and highly competitive market? Consistency is key, but sometimes relying on an experienced partner is the most cost-effective solution. Having one of the...
by Juliette Maumelat | Apr 12, 2023 | #Tips
In the 1980s, there were three main channels for reaching consumers: television, print media, and radio. But in 2023, social media and web 3.0 have led to an infinite number of voices and platforms, making it increasingly difficult for brands to stand out and reach...
by Juliette Maumelat | Mar 20, 2023 | #Influencers
With all of us spending much more time on social media, Influencer Marketing is the new normal right now. Marketing experts are increasingly spending their budgets and resources on multi-channel influencer campaigns with 66% allocating more means to this solution....
![[Infographic] Pinterest Users Survey](https://www.territory-influence.com/wp-content/uploads/2023/02/Website-BlogPost-Image-1.jpg)
by Juliette Maumelat | Feb 23, 2023 | #Insights
Pinterest gives people their next great idea. It’s a one-stop shop for inspiration, new products, and new possibilities. With more than 400 million users every month, how can brands benefit from the ROI of Pinterest – Return on Inspiration? How can...
by Juliette Maumelat | Jan 13, 2023 | #Insights
In an increasingly digital world, consumers are turning more and more to e-commerce retail. Indeed, e-commerce is the fastest-growing segment in the retail industry. Internet retailing is the modern way of shopping. But why? Covid-19, because it’s time-saving and...
by Barbara MUTANI | Dec 6, 2022 | #Agency
We are very excited to partner with THE FMCG GUYS to look at relevant social media marketing insights and trends for consumer good brands. Our executive director Rafael Schwarz will be the host of this new weekly video blog and will present the latest insights for...
by Juliette Maumelat | Dec 2, 2022 | #Insights, #Tips, #Trends
With over 1 billion active users, TikTok is not only the platform of the moment for both consumers and brands, but also the most challenging for businesses. TikTok has recently launched the TikTok Shop feature in the United States as a first move towards social...
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